The tools for creating a video product are so inexpensive today that anyone can be a producer and broadcaster. If you're serious about producing videos to generate additional revenue streams for your Internet business, or if you're planning to launch an Internet site dedicated to the sale of video products, you need to learn how to do as much of the work as you can. Video production can be very rewarding and enjoyable work. On the other hand, if you have decided to outsource the development and production of your video product, there are many production companies online and in your area with talented and experienced personnel.
I have successfully completed several video products with production companies. Working with industry professionals has been a wonderful learning experience for me, and I have found that people who work on your projects are happy to teach you what they know. To quote a price for your video product, the production company will need to know the following:
* What is the target audience?
* Do you need to use on-camera actors or will you record voice overs?
* Will you write your own script, or will you outsource it to the production company?
* How many locations will you have?
* What is the length of the video?
* Do you need animations or graphics added to your video product?
The production company will provide the crew for your video. The crew for a simple video will include a producer, camera operator, and a sound technician. For small projects the producer will double as director, and for the simplest projects a one-man company can take care of all the aspects of creating and producing your video product. If you plan to create a more sophisticated video with on-camera talent, you will need a production assistant, lighting directors, make-up artists, and possibly other technicians.
Make sure that the production company can complete the entire production project; your video will cost more if you hire one company to produce it and another company to edit it. As with any outsourced project, you will want to get quotes from several different companies. It's important to do the planning before you talk to the production company-they can't give you a quote without a clear idea of the scope of the project.
Here are the questions you should ask production companies:
* What type of productions do you specialize in?
* Do you have experience in the type of product I'm planning to create?
* What will I need to contribute to the project?
The production company may need to schedule and coordinate different phases of the project with you or someone else from your company. Share your vision with the production company when you talk to them the first time. Good producers are experts in the technical aspects of production, but great producers are also passionate about the projects they work on. When you find a production company that can get excited about the vision for your video project, you need look no further.
Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of online video products, at this point it seems to be more appropriate as a platform for creators and marketers of professional video content. If you're an Internet marketer who already has a successful site and who needs a platform to manage a line of video products, Brightcove is the perfect choice for your business.
How to launch an online video business at Brightcove.com
You can launch your own Internet channel on Brightcove for marketing your video products. Brightcove offers video content producers two options: the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site.
The basic format is called the Brightcove Network. It's free to use and simple to understand. What can you do with the Brightcove Network? The Brightcove Network allows independent content producers to:
* Publish video products for free
* Let Brightcove manage your advertising
* Keep half of the advertising revenue
* Sell downloads of your video products
Brightcove makes it easy to encode and upload your videos. You can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they're interested in. You can even organize your videos into lineups to control how they are viewed. Your channel is published for free on Brightcove.com, and you can embed codes in your blog posts to place content on your own site. Brightcove takes care of the hosting and delivery of your content.
Major media corporations are already using Brightcove to host millions of video streams. Brightcove helps you reach an audience with your video content by listing your videos in the major Internet search engines. SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.
The Brightcove Platform is designed for media companies, broadcasters and Internet marketers. The Brightcove platform allows you to choose your preferred format for creating a revenue stream from your online video products. By paying a user fee to publish your videos, Brightcove allows you to:
* Sell your own advertising or choose to run no ads at all
* Keep all revenue generated from your advertising
* Sell downloads of your video products
When you market your product with skill and determination, customers will find you on the Internet. And when customers find what they're looking for, they don't care if it's being delivered by a big production studio or by an individual entrepreneur with a webcam.
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