It's easier than ever to create a video product for sale on the Internet. All right, I know you can't compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)
But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)
As an Internet marketer, you need to be aware of what you can achieve by creating video products for sale on the Internet:
* The sale of video products lets you launch an online business with a minimum cash investment.
* If a video product is unsuccessful, it's easy to pull it off the market without running up losses-you don't have to invest in inventory to launch an Internet video business.
Find a vision for your video product. The keys to creating a successful video product are the same as the keys to success in any business venture: establish priorities and stay focused on your goal. Your vision must be to create a video product that adds something of value to your customers' lives. Inspirational videos and how-to videos accomplish this goal-one of these areas is a good place to start. Keep these simple tips in mind as you start to develop a video product for sale on the Internet:
Focus on your strengths. Find one thing that you do well and build your video around it. Don't spend a lot of time trying to fix your weaknesses-we all have them. Successful people spend most of their time doing what they do best-they concentrate on their strengths.
Stay in touch with your customers. Businesses fail when they stop listening to what their customers are saying. Always approach your video business as a system that needs to be constantly improved to maintain your advantage over the competition. Stay focused on your customers. Concentrate on creating a video product that adds something of value to their lives.
Test the market. You don't have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs. You can create a video product without leaving your job, test the market on your web site or blog, and tweak the business system until the profits tell you when to plunge into the new business full time. Your chances of success can be greatly increased by making a gradual entry into an Internet video business.
Customers know fluff when they see it-nothing makes us angrier than discovering that we've paid money for a lot of hot air when we expected to receive content. Just think about the last time you walked out of a movie theater before the end of the film-you felt cheated. Don't ever make your customers feel cheated, and they will repay your efforts and your time with their loyalty and their testimonials.
Choose the right topic
What do you know how to do that would add value to your customers' lives if you could show them how to do it? If you can teach people how to build a cabinet, for instance, you have a great subject for a video product to sell on the Internet. If you lost weight and got into shape following your own exercise routine, or if you stopped smoking and have helped others to stop smoking, you have a subject for a video product that customers will want to buy.
If you have a gift for inspiring people with stories or motivational talks, you have a product that can give tremendous value to someone's life. In short, whoever you are, whatever you do, you probably know how to do something that thousands of people would want to know how to do, too-if the product existed, and if customers knew where to find it.
If you don't have an idea for a video product, but you have a strong desire to get into the business of video publishing on the Worldwide Web, you can partner with someone you know. Your partner provides the talent and you provide the management, which after all is the business model that allows almost all large video and film projects to be developed, produced, marketed, and distributed.
Believe in yourself and the customers will follow
Believe in yourself-be sure to guarantee your paid videos. Have the courage to do this, and you'll start to build the type of customers that become a volunteer marketing force for your business. Let customers know they can get a refund if they aren't completely satisfied. If you give your customers information of value to them, and if you have delivered the content in an enjoyable and entertaining format, your guarantee of customer satisfaction will act as a powerful marketing tool to boost sales.
Never try to cover up a lack of content by adding surface production values for cosmetic effect. No matter how good a video product looks to the eye, it will make customers very unhappy if they don't find anything of value in the content. And never add on footage just to make the product longer so you can justify a higher selling price.
Give your customers a product that adds value to their lives, and they will become loyal repeat buyers and customer evangelists for your company or your blog. Believe in your video products and your customers will believe in them, too.
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