What's the secret of a great video product? As Edison said, "Genius is 1% inspiration and 99% perspiration." It requires vision, determination, self-discipline, and a daily commitment to concentrate on the project. Getting started is usually the hardest part. Once you've started to make progress toward your goal of shooting a video for sale on the Internet, a fountain of energy is created around the project that will carry you through to successful completion-as long as you stay focused on your daily goals and priorities.
Many people simply never get started. If you want to create video products to sell on the Internet but don't know how to get started, think about a story that you can share at www.cisco.com. You may have seen Cisco's promotional campaign for the "human network." Cisco (www.cisco.com) is the company behind development of what has become the standard for virtual communication: Internet Protocol (IP). Cisco's new platform, TelePresence, offers network services to link partners, coworkers, and customers over a worldwide IP network.
If you've been thinking about how to harness the power of video for boosting your traffic and sales, the Cisco homepage is a good place to get some ideas. They are running one of the most effective promotional campaigns I've seen in a long time: "Welcome to a network where anyone can be famous," says the voice over in the Cisco campaign. "Welcome to the Human Network."
Here's how it works. Cisco wants you to share your story-talk about how the "human network" has helped you make something extraordinary happen. Describe how network technology helped you connect with other people in new ways to make something happen that never could have happened before. Talk about how this experience changed you-what has changed in the way you live, work, or learn how to do new things? Focus on how your experience illustrates the "Power of Us"-how does it illustrate the power that is created when people are connected? How can your story benefit other people? Describe the technology that brought these benefits to your life.
When you go to the Cisco page, you'll quickly see where to enter your story in text form. I recommend that you also script your story and shoot it with a webcam or camera phone. Inspirational videos are the one of the biggest-selling genres on the Internet. This exercise can help you get your feet wet. You never know what might happen-a motivational video may grow out of your script that creates a great video product for sale on the Internet.
Many centuries ago the Roman statesman Cicero said, "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." The more things change, the more they remain the same-connect with other people and you'll never run out of ideas for great video products to sell on the Internet.
The revolution in Internet video has been triggered by video sharing sites like YouTube, where amateur content producers have the same power to broadcast their products as major media corporations. Individual content producers and Internet marketers are connected to potential customers as never before. "Welcome to a network where anyone can be famous," says the voice over in the Cisco promotional campaign. "Welcome to the Human Network."
All right, so now you're convinced that you need to create video products for sale on the Internet, but you don't have any ideas. Where do you get ideas for concepts that can be turned into video products that customers will want to pay money for?
The best ideas come from your own experience. If you know how to do something that can add value to someone's life, you have a concept for a video product that can generate a revenue stream on the Internet for many years. If you have ever solved a problem that vexes other people, you have the material for an inspirational or motivational video that can generate revenue over and over again through your web site.
If you are confronted with a problem today, you have an opportunity to create a video product that can earn revenue on the Internet for years. Think about a problem you had with a product or service. Can it be improved? Can you think of a way to help people do something better, faster, or cheaper? Any of these questions can be the starting point for developing a concept for a successful how-to video.
To see what I'm talking about, check out Sanders Says (www.sanderssays.typepad.com). Tim Sanders is a marketing and product development expert who hosts this advice blog that concentrates on business and relationship management. Tim has developed video projects for clients at Yahoo (and at broadcast.com, before it was acquired by Yahoo).
Visit Tim's site and listen as he tells the story of Paul Galvin. Paul was a hard-working man from a small town who wasn't afraid to make mistakes. In fact, Paul learned early in life that wisdom is born from mistakes-his first three business efforts ended in failure. You have never heard of the first three businesses that Paul Galvin founded, but everyone has heard of the fourth one: Paul called his new venture "Motorola." The rest is history; the company founded by the man who refused to give up gave birth to everything from wireless phones to one of the earliest computer chips.
Tim Sanders is a wonderful storyteller, and he uses this story to illustrate how great leaders inspired others. (You can also find this video on YouTube: just type "Paul Galvin story" in the search window on the YouTube home page.)
As the story of Paul Galvin illustrates, all great leaders inspire. Think of stories you can tell to inspire people. Use these concepts to create video products and start to reach a bigger customer base for your Internet business today.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy