When you finish the research for your video product, it's time to start the script. Don't let the research drag on too long. Many people fall into the trap of thinking that they need to go on gathering information before they can begin to write a script. This is one of the deadliest forms of procrastination; we feel like we're working all the time, but when the day is over we haven't gotten anything done.
The only way to avoid this trap is by setting deadlines. Establish a clear time frame for your research. It's always good to give yourself not quite enough time to get the job done-then start writing the script. During the scripting process, you will make new connections that show you how to enrich the script by adding to it or taking away from it. Invariably I find myself needing to do new research in the middle of a script as new ideas push their way to the surface.
The more I work at this, the less up-front time I spend researching a project-I know that the scripting process will trigger new insights that call for new research as discoveries are made, so how do I know what to research before I get it all down on paper? The bolder I become as a writer and project developer, the less time I spend on research before I write a first draft of my script.
People with little experience in business-and I'm talking about any business, not just video production-believe in the myth that good decisions are based on facts. All successful entrepreneurs and business people know that good decisions are based on opinions. Start with a hunch based on experience and intuition, then apply your skill and ability to develop that concept into a script. The best time to research your facts is after you've finished a first draft of your script.
Depending on the type of video you decide to create, you may want to write a storyboard along with your final script. A storyboard is a visual representation, drawing by drawing, of what the key scenes in your video will look like. A storyboard helps you see the whole video in your mind before you shoot it, and it is one of the best ways to trigger your creativity. Cartoons and animated films use very detailed storyboards, of course, and many directors of live action also use storyboards.
If you are planning to hire the services of a production company to create your video, make sure to work closely with them during the planning process. If you are creating a how-to or motivational video in your area of expertise, you are the best person to write the script. Concentrate on getting your ideas on paper and then work with the production company to arrive at a final script.
One last tip: Use humor whenever the script allows for it. Laughter is one of the best ways to connect to your audience and build a bond of trust.
One of the most valuable things you can give people is a purpose. That's why inspirational and motivational videos are always at the top of the charts-demand for encouragement will never be exhausted. No matter where you live, what you do for a living, or what your spiritual beliefs may be, we are all hungry consumers of inspirational content. What Dale Carnegie did with his books in the early years of the twentieth century can be done on a much larger stage today, thanks to the power of the Internet. There are over a billion people online today. A popular viral video can be viewed by millions of people around the world in just a few days.
Popular video products are successful because they connect with their target audience. The most powerful way to connect with viewers is by telling a story. Every successful song, every successful movie, every successful book, and every successful online video product accomplishes the same goal-it connects with an audience through a story.
You can visit Sanders Says to get a better idea of what I'm talking about. Business and relationship specialist Tim Sanders explains that people are more likely to hear your message when you transmit it through stories that connect to the experiences we share as human beings. The key to being understood and remembered is your ability to tell stories that connect with your audience's experiences. When we aren't emotionally connected to what a speaker is saying, we tune out. We always listen closely to someone who is able to tell engaging stories.
Effective meetings and sales presentations take advantage of the power of strategic storytelling. When you bring listeners into your story by connecting to their experience, you create a space where they can start to trust you and want to find out more. Sanders Says is a great place to go if you want to develop your skill as a storyteller. The better you become at connecting to people through the stories you tell, the easier it is for customers to remember your message.
Tim Sanders is working on his third book, and he asks visitors to his blog to submit their stories for possible submission in the book. If you have a story about someone who identified a social need and got a company or organization to attack it, you have a great concept for a story. Sanders hopes that his stories can inspire people to "save the world at work." To submit a story idea, simply post your concept as a comment on www.sanderssays.typepad.com, and you'll hear from Tim.
While learning about Tim Sanders' blog, you have probably connected with your own experience and thought about people and events that would make a good concept for creating your own video product. If you have, turn on a webcam or have somebody point a camera phone at you, tell your story in a way that people can relate to as if it were their own experience, and you will have created the type of motivational video product that millions of costumers are searching the Internet to find. When your video product is online, let me know where to find it-I'm anxious to take a look.
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