Any genre of video product can be enriched by informational content. When you choose to include factual information in your video, check at least two reliable sources for everything you want to include. Remember: Wikipedia is not a reliable source. Yes, I often click on Wikipedia to get my bearings in a hurry. But I won't stake my reputation on what I've found in a Wikipedia entry.
When you create video products to sell online, you base your business on your ability to establish a bond of trust with your customers. Don't risk losing their trust by taking shortcuts in your research. Go the extra mile and your sales will speak for themselves.
If you're using on-screen talent to film your video product, make sure the actors have all the background information they need to understand the topic. If you'll be asking someone questions in the video, be sure to practice your interviewing skills. If you want to create an unforgettable interview, use open-ended questions to get your subject talking. The best interviews always go in directions that no writer could have scripted.
If you use copyrighted music in your video, be sure to obtain the necessary permission. If your video is not for sale, you may not need to obtain permission. If you plan to sell your video, you will need to obtain all the necessary licenses and copyright information. If you are filming anyone other than yourself, you need to obtain signatures and releases. If you film a pedestrian or shopper, for example, you need their approval to use the footage commercially in your video.
Logistics of a successful shoot
Logistics is one of the key elements of every successful video project. If you plan to shoot any footage in a commercial space, such as a shopping center or store, you'll need to call for permission. Tell the manager exactly what you want to do; store personnel are generally very helpful and willing to participate in any way they can. Be sure to give the store a credit in your video. You may need a city permit for certain locations. Go to the location to rehearse the shoot before the shoot. There are lots of things that can go wrong when you just show up and start shooting.
No matter what type of video product you decide to create, you'll need to think about your set or location. A set can be as simple as a wall with a background that makes the speaker stand out. If you plan to create a promotional or educational video, you probably have some simple props that can be part of the background and keep viewers thinking about the product or service you want to promote. A chair in front of your background is all you need on the set if your video will have just one host or demonstrator. If you plan to create a motivational video or a comedy skit, you'll want the host to stand and move around the set, so make sure you have enough space.
In the past year it has become easier than ever to launch an online video business-or even start your own niche TV channel. Brightcove.com is the best package available for marketing and selling your online video products. This site provides Internet publishing services, which means that you can create your own Internet channel on Brightcove.
Brightcove includes everything you need to sell video content to your customers: digital rights management support, payment processing, download and delivery, and customer service support. You set rental and sale prices for your video downloads. (You can rent video downloads for one, three, seven, or thirty days.) Brightcove lets you launch an Internet video channel on your own web site and grow your channel into a thriving online video or TV business. Brightcove also lets you grow your business through syndication to affiliate web sites. This is Internet video at its best.
What makes this site so special is the Brightcove business model. Members can select one of various revenue streams and control where their content appears on the Internet. One revenue option is to allow Brightcove to add their advertising to your video-when this happens, they split advertising revenue with you. (No ads are run on paid video downloads.) Brightcove gives producers control over how ads appear in their videos. A company can even choose to host its content on the Brightcove platform and set its own rates for advertising.
The Brightcove Platform for professional content providers and marketers allows you to set up video channels on your own web site and syndicate your video content to affiliate sites. As your audience increases, your revenue from sales and advertising will also increase.
A free Brightcove Network account gives you unlimited access to video broadcasting, storage, delivery, and distribution services. As soon as you register, you can start publishing your videos and set up your Internet channel. The best thing about Brightcove is how it empowers users. You used to be a creator of video products for the Worldwide Web-Brightcove gives you the power to be a broadcaster of online video products.
Concentrate on what you do best
One of the most powerful aspects of the Brightcove Platform is how you can use it to create a community of users around your site. Brightcove lets you create what is essentially your own YouTube niche site. You can encourage viewers to put their own videos on your site, just like users do on YouTube. You control all aspects of this process, of course-review, approval, and publishing of videos uploaded by your viewers.
The greatest benefit of Brightcove is that it lets you concentrate on what you do best-creation and marketing of video products. This is astonishing; it is now possible to launch an Internet TV channel without the huge capital investment traditionally required for putting a show on the air. Brightcove is a platform that can scale to handle whatever you give it, and it is already hosting content from some of the largest media companies in the world.
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