A podcast needs to have decent quality audio if you want viewers to be able to listen. The hardware used and the podcasters voice will determine if listeners will be staying tuned.
Consider these 3 elements to get your businesses podcast sounding good:
Microphone Quality
Before recording your podcast or using a new microphone, you should test it out for audio quality. Listen to the microphones ability to pick up breathing or other small sounds that can be distracting. Small background noises can typically be reduced or eliminated by speaking into the microphone slightly off angle or backing up to allow several inches the microphone and your mouth. The sound can also be cleaned up using a pop-filter or pop-shield for noise reduction.
Vocal Quality
Even with the proper microphone, a podcast will unlikely find any success if you don't have the right vocal quality. Just like a voice on the radio, a podcasters voice should be pleasant to listen too. If your voice is to dry it will sound scratchy and affect your ability to talk, keeping a warm glass of water on hand while recording can keep your voice smooth.
Some beginners, mistakenly think they need to change up their voices in order to be successful when podcasting, big mistake. Think of talking during a podcast as having a conversation with your close friends, you will have more successful by speaking in your normal tone of voice.
With that said, some vocal problems should be addressed. When recording your voice its not uncommon to be nervous and have that make your voice jerky, cause you to stumble over words, mumble or rush through and mess up the pacing. Practice is really the only way to overcome nerves. Record your voice in practice sessions and listen to understand what areas need improvement. You can even choose to use a script to plan out and run through what to say in your podcast before recording. Having someone else in your business listen to the audio can also pinpoint vocal problems you may have missed.
Looking for Professional Aid
If your vocal quality still isn't up to par or you need additional assistance you can choose to hire a professionals. The online voice over marketplace allows you to create a description of the type of voice over talent you want then receive vocal samples from artist providing the tone of voice, mood and other elements you request. After receiving vocal samples you can go through and listen, then make a final decision online, get your podcast completed and sent back to you, sometimes in less than 24 hours.
Additionally, professional voice over actors listed online often have access to professional equipment in their homes and can provide a better experience for your listeners. Small businesses who want a professional sounding podcast but don't have the time or knowledge to clean up their audio may want to consider hiring the services of a local sound engineer.
Podcasts are a great way to showcase goods and/or services to customers. However, one thing podcasters do is limit themselves in terms of their audience. By focusing only on their product or service, they eliminate other listeners who may need a specific business or service. One of the best ways to promote a podcast and increase viewership to both the business’ website and podcast is by examining niches.
A particular good or a service is usually marketed to the audience who will most likely use it, but what about looking at the bigger picture? Breaking down a good or service into all of the smaller segments of related uses will help expand users can allow for a more in-depth discussion during podcasts. For example, everyone may know how to use your product or service, but what about exploring other ways it can be used? By allowing listeners to see the bigger picture not only enlightens them on what you have to offer, but also motivates them to make a purchase based on the fact that your product went from having one use to now multiple uses.
If doing a video podcast, consider showing all of the various ways your product can be used for each specific niche. Encourage testimonials from listeners who have used it in this way, as well as recommending new suggestions. Note these ways on your business’ website and, if unable to expand a particular product’s niche, create a contest allowing listeners to submit their ideas. Blog operators, in conjunction with their business’ website, can help share niches by linking blogs together to expand readership.
Podcasts can also be tailored to each niche for redistribution on other sites. For example, after the taxonomy of each product has been categorized, create specific podcasts to go with each idea and post on a niche website or blog. There, create a following using the above technique for each product or service desiring to sell. This marketing method allows for a more diverse viewership and provides a wider audience of potential customers. Link the blog back to your business’ website or feature a product in each blog entry. Create relevant content articles to increase your business’ credibility and have your site appeal to all customer demographics. When checking out, incorporate radio buttons to allow customers to select where, on the Internet, they found your business. This will allow you to keep track of where your customers come from, which sites/podcasts are successful and which ones need more promoting. Promoting the sites can come from writing relevant articles and submitting to article directories, niche forums, general content sites and other marketing methods.
By expanding the possibilities your business’ goods or services have and by offering them to different, tailored markets, podcasting is a great way to reach new customers as part of a multi-dimensional approach to advertising your company. Shedding light on new possibilities, motivating buyers to make that sale, and interacting directly with customers can expand your business to new markets while building on an established customer base.
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