Anyone who has ever read a newspaper knows that the title is designed to capture your attention and make you want to keep on reading. On your podcast, your episode titles and descriptions are just as important to convince the readers that they should click on your podcast and give it a try. Understand what it takes to promote your podcast content.
Episode notes
Podcast are audio content but before a user will click on your podcast and download it, he or she will visit your Web site or blog and read the episode notes, or show notes. If you've ever written a blog post you're familiar with writing episode notes, an episode note is simply the information that is presented beside each episode of your podcast. Episode list are designed for the web, they should be easily scannable. Break up the description of your podcast episode with bold titles, bulleted list and attention getting sub-headlines. The content should be a brief outline of what the podcast will be covering.
When writing your episode notes take a trick or two from writing press releases. In press releases, you start by writing out the most important information, and then work backwards. You also should include your company logo on the page to build awareness. Pictures draw attention to your episode notes, especially if it's on topic. If your blog is about gardening and you use a picture of a flower from your garden, it’s a great tie in. Just like writing a blog, you can also choose to tag keywords at the end of your episode notes in order to help get indexed search engines and help people find your content when doing keyword searches.
Promote your podcast
To get your podcast more attention you have to work to promote it around the World Wide Web. Make sure to add your podcast to several podcasting directories in order to help users easily find your podcast and updates online. If you are a member of forums catering to your industry be sure to include your podcast link in signature post and when commenting on others blogs. Take advantage of signature lines in your email address as well to quickly get out word about your podcast to all work and personal contacts.
If you are already using press releases and writing articles and submitting to article directories use them to get free advertising. Write relevant articles and include a link to your podcast, use a press release to introduce your new industry podcast and include a link to your podcast in more general press releases you write.
Promoting your podcast offline
To truly promote your podcast you may need to go offline. Business cards and flyers are one of the simplest ways to get any product in front of a potential customer, by giving out business cards at conferences, seminars, parties, local business meetings and other offline activities you can expose your podcast to an audience that might not normally seek out a podcast for information.
As a business, you can use your podcast to draw listeners and thereby customers to your company and target your podcast messages to convert into sales. You could also choose to use your podcast as a way to make money. Consider the following tips to make money through podcasting.
Offer expert advice: If you know how to record, edit, add music and video to a podcast start offering your services exclusively to small businesses. For professional voice coaches and voice actors there are plenty of opportunities. Vocal coaches can help a business develop the best in-house talent for their podcast, professional voice actors are an alternative for small businesses with limited time and no one with the right voice to represent the business. Bottom-line is there are lost of opportunities for those able to consult on or produce any element of a podcast.
Find podcast sponsors: Companies may be willing to provide sponsorship if your podcast is good enough and you have built a loyal following among your audience For very successful podcast large corporations may be willing to be your major sponsors but using several minor sponsors is also a popular way of generating revenue from podcasting.
The best way to achieve sponsorship that won't turn off your listeners is by looking for sponsors that provide something of value to the theme of your podcast. For example a podcast catering to the working mom, might look for sponsorship by companies that pride themselves on offering services needed by mothers and their children. Build up the number of listeners to your audiocast and generate buzz to boost your profile and get sponsors to take notice. Sponsors may also be willing to provide freebies that you can use to hold contest and create a larger audience following.
Add advertisements: Advertisements can be embedded to play at the beginning or end of your podcast. Just like Radio and TV however there is a possibility that your listeners will be turned off by the advertisement, keep your advertisements relevant to your podcast topic if possible.
Self-advertising: If your podcast represents your business, it’s a good idea to include product demos and information on products and services you currently offer. Featuring customer testimonials from loyal customers and upselling your product can convince listeners its worth investing in. As long as you don't browbeat or exclusively attempt to sell your own products, listeners won't object.
Subscription services: Individuals who operate in a specific niche may want to consider charging listeners for downloading their podcast. Generally, though small businesses would want to offer their information for free in order to attract the widest possible audience.
Raking in hundreds of dollars a month through your podcast will not happen overnight. To even get to the point where your podcast can get commercial sponsorship at least 6 months or even a year of steady podcasting is typically needed. To get to the point where your podcast can help cover your bills focus on providing relevant content that will keep your listeners coming back and encourage them to spread the word.
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