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Podcasts are a great way to showcase goods and/or services to customers. However, one thing podcasters do is limit themselves in terms of their audience. By focusing only on their product or service, they eliminate other listeners who may need a specific business or service. One of the best ways to promote a podcast and increase viewership to both the business’ website and podcast is by examining niches.

A particular good or a service is usually marketed to the audience who will most likely use it, but what about looking at the bigger picture? Breaking down a good or service into all of the smaller segments of related uses will help expand users can allow for a more in-depth discussion during podcasts. For example, everyone may know how to use your product or service, but what about exploring other ways it can be used? By allowing listeners to see the bigger picture not only enlightens them on what you have to offer, but also motivates them to make a purchase based on the fact that your product went from having one use to now multiple uses.
If doing a video podcast, consider showing all of the various ways your product can be used for each specific niche. Encourage testimonials from listeners who have used it in this way, as well as recommending new suggestions. Note these ways on your business’ website and, if unable to expand a particular product’s niche, create a contest allowing listeners to submit their ideas. Blog operators, in conjunction with their business’ website, can help share niches by linking blogs together to expand readership.

Podcasts can also be tailored to each niche for redistribution on other sites. For example, after the taxonomy of each product has been categorized, create specific podcasts to go with each idea and post on a niche website or blog. There, create a following using the above technique for each product or service desiring to sell. This marketing method allows for a more diverse viewership and provides a wider audience of potential customers. Link the blog back to your business’ website or feature a product in each blog entry. Create relevant content articles to increase your business’ credibility and have your site appeal to all customer demographics. When checking out, incorporate radio buttons to allow customers to select where, on the Internet, they found your business. This will allow you to keep track of where your customers come from, which sites/podcasts are successful and which ones need more promoting. Promoting the sites can come from writing relevant articles and submitting to article directories, niche forums, general content sites and other marketing methods.

By expanding the possibilities your business’ goods or services have and by offering them to different, tailored markets, podcasting is a great way to reach new customers as part of a multi-dimensional approach to advertising your company. Shedding light on new possibilities, motivating buyers to make that sale, and interacting directly with customers can expand your business to new markets while building on an established customer base.

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