Have you ever stopped off at a website that provided tutorials on a subject, such as establishing a website or modifying a blog? Today, there are numerous ways to go about just that on the Web that include a wide-range of tools and resources.
In order to learn how to create an uncomplicated collection of photographs, music files, and words to celebrate matrimony, a new baby, or even a weekend BBQ with friends, then try considering http://onetruemedia.com. The best part is that this convenient tool is free.
When you wish to have a bit of fun with the Internet, http://digitalfilms.com is the site to seek out, which permits you to generate short animated films that allow you to select various background images, make up your own characters and much more.
To enter the more technical side, as well as gather helpful instructions or how-to tutorials, there are products like Camtasia and NetPlay that make recording on your desktop a reality. For example, you can open a Word document and use a chosen product to record text selection, font changes, color alteration, as well as insert pictures.
To take advantage of all the possibilities associated with videos, you can begin with the end. Think of how this video will capture and communicate with your audience? It is also suggested to produce an uncomplicated script to serve as an outline that ensures that all key points are covered.
When you are considering a demonstration for a market you are targeting that will be shown on your site, dont hesitate to explore the technical side and create a lengthy video. If it is successful in educating the audience on the information they seek out, then they will never leave the screen.
However, if the video is to enter the stage that is called "viral," then it will pass from one Internet viewer to the next with the help of sites with specialized services. One of the most popular of these sites is called http://YouTube.com. When making a video for the Web, the content should be short and avoid lingering off of the topic. Since viewers tend to have short attention spans and dont enjoy spending too much time on one thing, it is suggested to adhere to this recommendation. Usually, the most successful are able to produce a collection of several short videos that relay a particular message. If viewers are interested, then they will continue to look out for the next video.
When it comes time to upload a video to a site that shares such material, it is important to fill out the details pertaining to the video in the most descriptive manner. This assists viewers in finding your work. People are usually able to rate video, so if you receive a bad rating, chalk it up as constructive criticism or let the comments roll off of your back. Lots of individuals are not satisfied with their own lives and spend their time posting negative comments on blogs and about videos on the Web.
The best advice will come from the target market of a site. Try asking website visitors to scan the videos and offer feedback. To make matters less complicated, generate a form that visitors can fill out. Entice them to participate by offering a simple thank you, such as a free report after they have completed the form.
To make sure you are on the right path with your videos, it is important to take feedback into consideration. In the future, the responses will only aid in producing a higher level of videos.
If you're not using video on your website yet, then you're missing out on a great opportunity to increase customer responsiveness to your website.
With the ever growing population of broadband users in the United States, video has become mainstream. You only need to look at the most popular sites on the Internet and see that http://Youtube.com is the 8th most popular website in the world. Youtube is a site that shows videos, so broadband is essential to using and enjoying the site. It is estimated that 65% of Internet users in the United States have broadband access, and that number is expected to grow to 80% by 2010.
However, putting video on a website can seem quite intimidating if you've never done it before. I know. I've been in that position. When I first started learning about putting videos on the Internet I didn't even own a video camera or know how to use one.
Fortunately, technology has made putting your videos on the Internet far easier than in the past. Now you can relatively quickly film a video, add professional looking effects, upload it, and post it on your website.
What You'll Need
** A computer with a firewire port and Windows XP (preferably a laptop if yours doesn't have one, you can buy an adapter)
** A digital video camera
** A firewire cable
** A tripod
** A well lit area
Those are actually the only essential tools. Now there are a lot of extra tools you can add to really add professionalism to your videos, but those are for another time. I just want to focus on helping you get your first video up.
Step 1 - Setting Up
Go ahead and put your video camera on the tripod. Setup your laptop next to the video camera. Now go ahead and plug in the firewire cable to the video camera and then to the firewire port on your computer. Your computer should automatically recognize the camera and ask you what you want to do. Click on the capture video icon. This will open up Windows Movie Maker on your computer a free program installed on all Windows XP computers (I'm assuming your using a PC and not a Mac since Macs are a bit more intuitive for making videos, and you probably won't need this guide) Make sure you're area is well lit. You will want it to seem really bright in order for it to look good on video.
Step 2 - Recording the video
All you need to do is click on capture video in Windows Movie Maker and you can record your video. When you're done, just push stop.
Step 3 Editing Your Video
Once you've finished recording your video, you'll see your clip showing in the collections section of Windows Movie Maker. Click on the clip and drag the clip to the timeline at the bottom of the application. Once it shows in the timeline, you're able to edit the length, and cut out parts. You can also add music or add a title screen and credits.
Step 4 Saving Your Video
Once you've finished editing your video, you're ready to save it. Just click save, and tell windows to save it in the best quality for playback on your computer format. This will keep the file from becoming huge and will make it much faster to upload.
Step 5 Uploading Your Video
Go to https://Youtube.com and sign up for a free account. Once you're signed up, click on my videos and then on upload a video. Find the file you saved on your computer and upload it to Youtube.
Step 6 Publishing To Your Website
Once you're done uploading your video. Go ahead and watch your video. To the right of the video you'll see a section labeled Embed. Copy that code and paste it to the website where you want you video to appear.
Viola.
You've just put your video online.
You've probably seen TV shopping info ads. Even if you didn't end up buying the product advertised on TV, you must admit that seeing a demonstration of the product's performance can be very persuasive and can induce many TV shoppers to part with their money.
Demo videos are truly powerful, and the good news is, you can make use of this power in the internet. You can market your company or products using internet videos.
Why Use Internet Videos for Internet Marketing
Internet videos are fast becoming the trendy way of advertising your products to potential customers. All you need to do is create a demonstration like the infomercials you see on TV through which you can extol the merits of your products, systems or services.
Internet video presentations are more interesting
Internet videos are way better than mere text or graphic advertisements. Nowadays, consumers suffer from information overload. The internet is prolific in content and the internet user and consumer can hardly catch up. They just glance over titles, subtitles and some bits and pieces of the paragraphs in between. If your text fails to hold their interest, say goodbye to potential sales.
Internet video presentations are better because in a matter of a few minutes, your customers can learn about your products in a more interesting and engaging manner. Videos are more dynamic than text ads and are therefore more attention grabbing. They beat text ads because your target consumer can see your product in action; they no longer have to imagine it.
Internet video presentations are more convenient
Video hosting technologies are fairly advanced to increase the convenience to consumers and therefore aid your internet marketing efforts. Video streaming, which allows consumers to watch your video without the need to download the material, facilitates hassle-free viewing.
Internet video hosting is becoming more affordable
Moreover, you don't have to pay through the nose for video hosting services that provide video streaming support. Because of continuous technological innovations and increasing competition, these video hosting solutions have become much cheaper than they used to be.
Internet video presentations are easily distributed
One other advantage of using internet video media for internet marketing is the existence of numerous video distribution channels where you can post your videos for free. You can try YouTube, for instance, and reach the millions of visitors this video sharing site has. Exposure of this magnitude has never been this easy to attain.
Some Tips to Using Internet Video for Internet Marketing
To take advantage of the benefits to internet video marketing, you need to remember a few things. One, you should produce internet videos with high image and audio quality. Two, you should keep your internet videos short and simple short because your typical internet viewer is in a hurry or easily bored, and simple because you need to be easily understood by everyone.
Third, stick to the highlights in your internet video presentation. Do not overload your viewers with figures and statistics. Select only those most relevant and give a rundown only on the key benefits of your products and services. For additional details, you can always include your text and graphic ads.
Finally, if you are posting your video on a site other than your own, be sure to direct your viewer to your web site by providing your link.
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.
Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.
First, let's forget the silly videos you'll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won't bring the targeted traffic you need.
Instead, consider making a video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video "commercial" with soundbites from partygoers. A software developer might make a video demonstrating his latest application.
Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, it's quite possible your video could end up on the first page of search results for your targeted keyphrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.
Consider that YouTube itself may not have a huge market of people looking for videos on "Oakland real estate." But if your video titled "Oakland Real Estate" made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you'd benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and ,in turn, watching your clip.
With the preferential treatment videos are receiving in search results, the question then becomes, "How do I move people from watching my video on YouTube to actually visiting my website?"
This is simple. Bribe them, at the end of your marketing video. What follows are some ideas:
* Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)
* Poll them or ask them a question they need visit your site to answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.
* Leave em hanging. Don't tell the whole story on your YouTube hosted video instead, tell them just enough to incite curiosity. Then, instruct them to visit your site for the complete story or answer.
Each of these ideas are intentionally broad can be focused indefinitely and molded to fit your target market.
The key here is catching your audience while they're hot; directly after having watched our video and giving them a reason to continue on to your website. The truth is that if you don't, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next you'll be surprised at how many will comply!
Even if you're no Spieldberg (I know I'm not) you can produce traffic sucking videos with these simple methods.
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