One thing I have learned from friends who have made independent films is that you have to start promoting your film the minute it is complete... as a matter of fact, don't wait, as soon as you have a title run with it. This is your baby, your little brain-child so get out there and promote. Large studios have their own publicity departments but the little guy or gal has nothing but their reputation by word of mouth. In order to build that rep you have to work at it and there are various tools that you have available to you.
Previously there were only billboards or newspapers, and later on there was the television to get the word out there about your film. These were actually fairly costly and only the studios could truly afford these avenues. The rise of Internet has impacted marketing of independent film and the entire film industry as whole. There are so many different promotional tools that it offers you, it is hard to choose. The best thing to do is hit them all because you will need them.
When you are at the beginning stages of making your film start a blog. Once you have that going and you are making regular entries turn your attention to making a logo and then a website. The logo will carry though to many other things but for the moment it will help in making your website come together visually. There are services out there that will make a logo for you but, as in all things, it is always better if you do it yourself. The website can be made by you as well. There any number of sites out there that offer domains and website building tools.
Filmmaking is an orchestration of various elements that brings about the desired result, your story literally brought to life. Screenplay, crew, actors, location, camera, lighting, sound, and editing are all working together to bring you the finished product. One literally cannot do without the other. Lighting however is what makes your production look professional and if you are looking to actually market your film you want it to be as professional as possible.
There are many professional lights kits on the market and many of them are quite reasonable, but in many cases they are not necessarily needed. You can make your own light kit with a few things that can be purchased at the local hardware store. There are lights found at the hardware store used in garage repair shops that are metal and that have a high reflectance. These come with clips at the end and can be clipped and moved wherever you might need them. These are great to use and you can use a number of different bulbs that will give different wattage and color.
The next items you must have in great numbers are extension cords. These will be used in every other part of your filmmaking, but you really need them with setting up your lights. Another very useful tool would be old sheet music stands or something similar that has a 3 leg stand that can be raised and lowered. These can either hold the clip-on lights or a light diffusion material of some sort. You will also need white board for white balancing your camera before you shoot, also white boards can be used as bounce cards for bouncing light back on a subject.
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